Drucker said that the so-called marketing is to make sales redundant. Of course, you can also understand sales as a kind of marketing Qatar Phone Number List but in Drucker's discourse system, what marketing needs to solve is information asymmetry. How to make sales redundant? It is to eliminate information barriers between buyers and sellers. Of course, this barrier can Qatar Phone Number List never be completely eliminated, so there is marketing. Although marketing will definitely exist, it is interesting that the ultimate mission of the majority of marketers is to make themselves unemployed.
If the marketer is unemployed, it means that there is no need for marketing, and there is no need for marketing, which means that the purpose of Qatar Phone Number List marketing has been achieved. We assume that "marketing" is a creature that cannot possibly destroy itself, and that its purpose is to reproduce itself everywhere, and thus evolves. 1. Two manifestations of evolution 1. It learned to pretend Just like in order to avoid being eaten by predators, the skin color of many animals becomes similar to the surrounding environment. The camouflage of marketing is that it seems to be really moving towards precision and automation. In the early days, TV marketing only needed to be invested in CCTV. In theory, this is inefficient, because the problem of "I know Qatar Phone Number List half of the marketing expenses are wasted, but I don't know which half" will occur, and there will be a large number of audiences without demand. Receiving marketing information is equivalent to wasting advertising costs.
Later, when there were more media, and there were advertising opportunities in various life scenarios, scenario-based marketing became Qatar Phone Number List popular. The delivery of advertising content should match the needs of users in specific scenarios, so that the conversion rate would be higher, which sounds more than simple and rude Casting on CCTV is much more accurate. Later, something called new media appeared. No matter how small an individual could have their own brand, KOL marketing became popular. KOL seems to increase Qatar Phone Number List the accuracy of marketing by an order of magnitude, why? Because the previous marketing was based on PUSH information, the brand side pushed advertisements in front of users; while KOL marketing is