You set the bid at the keyword level, but with this you Whatsapp Mobile Number List activate a whole range of closely and less closely matched searches. In addition, a previous update from Google made it impossible to view all data at the search term level. As a result, you as an advertiser cannot see exactly where your money may be leaking. Add this together Whatsapp Mobile Number List and you probably also come to the conclusion that Google is pushing advertisers more towards smart bidding with this step. How should you trade in the coming months? In any case, keep a close eye on your campaign performance over the coming months. I will first discuss what may Whatsapp Mobile Number List seem like a logical move, but what you should not do.
In any case, don't change your BMM keywords Whatsapp Mobile Number List to Phrase Match before July. Your current BMM keywords will function the same as Phrase Match keywords after the update. In this way you prevent loss in search Whatsapp Mobile Number List volume and keyword history. Moreover, if you already make the adjustment now, it may be that the update has not yet taken place. As a result, you miss traffic that was normally captured by your BMM keyword, but not (yet) by your Phrase match keyword. What should you do? Changing performance does not always have to be negative: positive changes can also occur. For example, the change could also Whatsapp Mobile Number List generate more traffic.
Then adjust your budget up, don't limit yourself. Although Whatsapp Mobile Number List the following is very customer/account specific, if something changes in your performance, you can take the following 3 steps: Pause keywords Using keyword exclusions Change goals and budgets As I just mentioned, if you're not using smart bidding yet, you should definitely Whatsapp Mobile Number List consider it now. Without smart bidding, you can't bid proportionally for search terms that you haven't come across before or that you haven't thought of yet. It is also important that you keep account restructuring in mind in that case. Another way of uploading keywords Due to the general shift towards a more aggregated campaign structure coupled with smart bidding, search automation Whatsapp Mobile Number List software (aka a ppc management tool) may also be useful.