Apr 10, 2022
In ASK US ANYTHING
Regarding the development of the paid membership system, I think: we can recognize this business model, but when it is actually implemented, it is not only necessary to pay attention to the transactions in the early stage, but more importantly, to continuously update and iterate in the later stage, so that the membership system can be used in the user group. Maintain vitality in the platform and bring more profits to the platform (merchant). In the process of continuous communication with users in different industries, new ideas are often generated on some inherent cognitions in text message service the past: from the beginning, I had a certain skeptical attitude towards the paid membership system, and now gradually assist users to implement the membership system plan, Optimizing the details and structures of different membership systems requires constantly breaking one's own inherent cognition of a thing. As a post-95s generation, I have been in contact with free or membership since I was a child, From actual practice, if you are careful, you will find that free is not necessarily cheaper than charged. From the past, we have enjoyed various free products, whether it is an operating system or software, we will subconsciously choose piracy, of course, the "data theft", "virus infection", "file loss" given by piracy... Naturally, we have to swallow the consequences, text message service because when we use free products, it is more time to exchange value. The author does not think this approach is wrong, because when you are of low output value, the benefits you can bring to the society per hour are limited; so the cost of investment will also be limited, and naturally you will not choose paid services or product. But now in 2020, although there are black swan events like COVID-19, there will be no overall people's turmoil, and people's consumption levels have been relatively fixed. Although many people can indeed obtain experiences and services for free, more and more people are willing to pay for more and better experiences. So since the shallow consumption concept has been gradually changed, how can we stimulate users to generate more consumption behaviors? From the perspective of platforms or merchants, stimulating user consumption behavior can increase text message service transactions and customer unit prices, but this is not enough, so it is necessary to create a paid membership system that suits you. The following content is the author's thinking and sorting after communicating with several people with different character attributes. Any immature views are welcome to discuss. 1. The correct way to open the paid membership system What is the essence of paid membership? Make users feel valued and help the platform (merchant) to make profits. The paid membership system requires users to pay out money first and then obtain resources, so there will be a fatal problem here: is the money that users pay out and the resources they get a good deal for users? This answer is different for users at different consumption levels. As long as most users believe that the transaction is worthwhile, a large number of payment behaviors will occur.