Apr 11, 2022
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Inbound marketing is a methodology that is based on attracting customers by offering them value. It is a system that is characterized by being friendly and non-intrusive with the user. On the other hand, PPC advertising is usually considered an outbound methodology, since instead of attracting the user to the brand, we go directly to him by placing online ads. However, if we focus on offering value, PPC can be a very interesting user acquisition channel within an inbound strategy. Let's see how! Do you want to fully understand the Inbound Marketing of the future? Click here and register for free in our complete training to develop a global strategy that will help you attract and convert users into customers. PPC for individual email list an inbound marketing strategy Advantages of PPC in inbound marketing It allows to speed up the results . Typical inbound marketing channels, such as SEO content positioning or social media marketing, take some time to reach a critical mass of traffic. On the other hand, with PPC we can direct visitors to our landing pages from the first moment. Generate more qualified leads . As a logical consequence of the above, if we manage to attract more users, we will also increase the number of people who leave us their contact information and become leads. Thus, we will be able to put the whole process in motion much more efficiently. Better segmentation of the target audience . Inbound marketing strategies should always be aimed at a specific market segment or buyer persona. But when we publish open content, it is not always easy to control who ends up visiting us. With PPC, on the other hand, we have a ton of options to target advertising based on things like user demographics, behavior, or interests. Helps refine keyword strategy. If we do PPC in Google Ads , we will be able to generate data on the keywords that generate the most clicks and conversions. In this way, we can implement these terms in the organic positioning strategy and optimize our SEO. Better brand recognition throughout the buyer journey. Social ads and Google Ads allow us to generate visibility for our brand, increasing the number of users that enter our conversion process.