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Md Robiul Islam
Apr 20, 2022
In ASK US ANYTHING
Drucker said that the so-called marketing is to make sales redundant. Of course, you can also understand sales as a kind of marketing Qatar Phone Number List but in Drucker's discourse system, what marketing needs to solve is information asymmetry. How to make sales redundant? It is to eliminate information barriers between buyers and sellers. Of course, this barrier can Qatar Phone Number List never be completely eliminated, so there is marketing. Although marketing will definitely exist, it is interesting that the ultimate mission of the majority of marketers is to make themselves unemployed. If the marketer is unemployed, it means that there is no need for marketing, and there is no need for marketing, which means that the purpose of Qatar Phone Number List marketing has been achieved. We assume that "marketing" is a creature that cannot possibly destroy itself, and that its purpose is to reproduce itself everywhere, and thus evolves. 1. Two manifestations of evolution 1. It learned to pretend Just like in order to avoid being eaten by predators, the skin color of many animals becomes similar to the surrounding environment. The camouflage of marketing is that it seems to be really moving towards precision and automation. In the early days, TV marketing only needed to be invested in CCTV. In theory, this is inefficient, because the problem of "I know Qatar Phone Number List half of the marketing expenses are wasted, but I don't know which half" will occur, and there will be a large number of audiences without demand. Receiving marketing information is equivalent to wasting advertising costs. Later, when there were more media, and there were advertising opportunities in various life scenarios, scenario-based marketing became Qatar Phone Number List popular. The delivery of advertising content should match the needs of users in specific scenarios, so that the conversion rate would be higher, which sounds more than simple and rude Casting on CCTV is much more accurate. Later, something called new media appeared. No matter how small an individual could have their own brand, KOL marketing became popular. KOL seems to increase Qatar Phone Number List the accuracy of marketing by an order of magnitude, why? Because the previous marketing was based on PUSH information, the brand side pushed advertisements in front of users; while KOL marketing is
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Md Robiul Islam
Apr 06, 2022
In ASK US ANYTHING
Estée Lauder Group's marketing budget goes to influencer marketing, according to data presented by Estée Lauder President and CEO Fabrizio Freda during the company's annual earnings call. In the domestic context, it is KOL marketing. In recent years, Estee Lauder's efforts in KOL placement are obvious to all, and the transcripts handed over are also quite eye-catching. In the past Double 11, Estee Lauder's pre-sale started to achieve nearly 500 million transactions Bulk SMS Service in just 25 minutes, exceeding last year's double 11 full-day transaction volume, with a transaction value of 587 million yuan on the first day. Xia Xia is the planning director of Xingbang, one of the star map service providers. She has more than four years of short video integrated marketing experience, serving customers such as L'Oreal Group, Shanghaojia, and Jie Liya. In her judgment, there are three main purposes for international big names: By trying new forms of social marketing, focusing on exposure and interaction, enhance brand influence and favorability; Rapid penetration of product information through national-level traffic exposure and dissemination; The e-commerce department, which tends to divert external traffic to the e-commerce platform, pays more attention to ROI. In addition to bringing goods for products, international big brands hope to use KOL's personality endorsement and the trust scene created by them to have a positive impact on brand promotion. This kind of scene creation, including the follow-up scene of celebrity effect and the communication scene of dialogue between users and brands, can make the original cold brand and products become vivid. 2. Where to find the right KOL? Let’s first use a few cases to experience the different styles of KOLs on different video platforms. 1. Douyin: High requirements for creative highlights, suitable for light content Douyin is a platform with high requirements for creativity. Therefore, Douyin's KOLs will attract users' attention through the blessing of "highlights". This bright spot can be a plot, a reversal, or a strongman label. It can also be any form of creative expression. However, due to duration requirements and platform attributes, Douyin is suitable for lighter content. The number one account "Ye Gongzi" on the star map beauty category list has 17.6 million fans. Through the form of "love reversal plot", it has promoted Revlon and other brands. The star map system shows that the task is expected to be played. As high as 11.15 million, the business index exceeds 99.99% of similar talents. Another example is the KOL "Vicious Girl" with a unique style.
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Md Robiul Islam
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